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Your home's sales flyer is the one tool that
can bring a buyer back to your home. Sales flyers are the pieces
of paper that sellers stuff in those information tubes and hand out
during an open house that convey all of the details of the home.
It conveys the most basic information about the home while answering the
most likely questions a buyer would have about the home. The sales
flyer allows buyers to compare homes and gives them information they may
have missed during their visit.
The information you put in your flyer should answer
the basic questions a person will have about your home:
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What is the sales price?
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How many square feet does it have?
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How many bedrooms and bathrooms?
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What are the basic features about the home?
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Are there any amenities that make this home stand
out from the others?
Though the sales flyer answers these basic
questions, it also gives you the opportunity to expand in detail each
and every point you are making about the home. Use a combination
of bullet points (i.e. a list of abbreviated points) and a summary
paragraph about your home.
In this day and age of color printers and copiers,
use your sales flyer as a way to show the buyer your home. Including photos of
the exterior and interior of the home is also an attention grabbing
tactic. If there is not a lot of
space available, be sure to at least include a picture of the front
exterior so that the buyer can differentiate between the collection of
flyers they save.
As you begin designing your sales flyer, remember
to keep the it simple. Focus more on content and avoid
complicated or crowded layouts. Use 8 1/2" x 11" paper
(letter size) and avoid oversized or oddly shaped paper.
Choose a headline that captures the key quality of
your home. It should grab the reader's attention and entice him or
her to continue reading. Focus on the qualities that first
attracted you to the home...things like a sparkling pool, gourmet cook's
delight (if the home had a gourmet kitchen), more home for the money
(for homes priced below the market), a handyman's dream (if the home
needs a little work) or some other characteristic that is sure to catch
someone's interest. As you choose your wording, the key is to creating
a great sales flyer is to be descriptive yet concise. When using
adjectives to describe your house, such as "lovely", "charming",
"enchanting", etc., choose words that describe why you originally bought
the house. Feature those amenities that first attracted you to
your home. Target your audience. As you begin
listing characteristics or writing a summary about your home, detail
those amenities that will appeal to the typical buyer in your area.
For homes located in retirement communities, for example, emphasize
those details that will entice an older buyer, such as proximity to the
area club house or the golf course. If most owners in
your area have children that attend the school down the street,
emphasize how your home is within walking distance from school.
Focus on your buyer so that the buyer focuses on the home.
Finally, remember to place your address and contact
information on the sheet (seems rather basic but you would be surprised
how many owners fail to do this one simple task). If you are willing to pay a commission
to a real estate agent, state it on the flyer. Remember, your home will not be the only
one a buyer will visit. Make sure your flyer stands out from
the rest by making it professional, neat, and colorful (a complete
opposite from the dismal and hazy photocopies everyone else hands out).
After visiting your home, the sales flyer is the only item a buyer will
have to remember your home. Be sure to read
the section on Newspaper Advertising for
additional tips and suggestions.
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